About Email Marketing Calendar

Hi, I'm Matt McCray. Like you, I've juggled lots of tasks and still needed to send consistent, effective emails. I built Email Marketing Calendar to make planning simple—so you can stop guessing and start sending with confidence.

Our Story

Email Marketing Calendar was born from a real need. After years of working with small businesses and marketing teams, I noticed the same problem everywhere: brilliant ideas would get lost in the shuffle, campaigns would clash with holidays or product launches, and teams would scramble at the last minute to "send something out."

The problem wasn't a lack of email marketing tools—there are plenty of those. The problem was planning. Without a clear view of what's coming and when to send, even the best ESP in the world can't help you.

So I created a simple, focused tool that does one thing really well: helps you plan your email calendar strategically. No bloat, no complexity—just a clear view of your email strategy.

What this tool does:

• Helps you map send dates around promotions, launches, and holidays
• Keeps your ideas organized in one place
• Encourages a steady rhythm so your list hears from you regularly
• Prevents scheduling conflicts and last-minute scrambling
• Provides holiday markers so you never miss important dates
• Exports to PDF or image format for team sharing and presentations

My expertise and approach:

With over a decade in email marketing, I've helped businesses of all sizes—from solo entrepreneurs to marketing agencies—build sustainable email strategies. My approach is practical, not theoretical:

• Strategic planning first: Technology is only as good as the strategy behind it
• Consistency beats perfection: Regular, planned emails outperform sporadic "perfect" ones
• Data-informed decisions: Track what works and do more of it
• Subscriber-focused: Your email calendar should serve your audience's needs, not just your send schedule

What I believe:

• You don't need perfect software. You need a clear plan.
• Small improvements—better timing, stronger subject lines, cleaner lists—add up fast.
• Email is still one of the best channels for building relationships and sales.
• Planning prevents poor performance. A 30-minute planning session beats hours of reactive work.
• Simple tools that you actually use beat complex systems that sit idle.

Who this is for:

• Small business owners and solo marketers who wear multiple hats and need simple planning
• Marketing agencies that need quick planning for multiple clients without juggling spreadsheets
• E-commerce teams coordinating promotional emails with product launches and seasonal events
• Content creators planning newsletter schedules around content production
• Nonprofit organizations scheduling donation campaigns and event promotions
• Anyone who wants less stress and better results from email

How we're different:

Unlike complex project management tools or full-featured ESPs, Email Marketing Calendar focuses exclusively on planning. We believe in:

• Simplicity: No learning curve. Open it, start planning.
• Speed: Build a quarter's worth of email strategy in 30 minutes
• Clarity: Visual calendar makes conflicts and opportunities obvious
• Flexibility: Works with any email service provider you already use
• Free access: Core planning features are completely free to use

If you have feedback or want to share a win, I'd love to hear it. This project grows with your ideas. Email marketing is constantly evolving, and so is this tool—shaped by real users facing real challenges.