Free Tool

Email Marketing Calendar Builder

Generate optimized 12-month email calendars for B2B and B2C campaigns. Export to PDF or PNG.

Enter dates as M/D (e.g., 1/15). The selected Year applies to all. Separate with commas or new lines. Impossible dates are ignored.
Applied 0 override date(s).

Plan Your Emails with Confidence

When you're busy, planning emails can feel like guesswork. That's why I built Email Marketing Calendar—to give you a simple, clear way to plan your send dates, map campaigns, and keep your team on the same page. If you're a small business owner, a marketer, or you just wear every hat in the business, this tool helps you go from "random blasts" to a real strategy.

Here's how to use it: pick your month, mark your key promotions or events, and pencil in your send dates. I recommend planning one month at a time, then adjusting based on results. If a send works well, double down. If it falls flat, tweak the subject line, timing, or offer. Little updates like these make a big difference over time.

You'll also see helpful reminders for holidays and high-impact dates, so you can avoid inbox pile-ups (like Black Friday) or take advantage of lighter days in your niche. The goal is simple: send the right message, to the right people, at the right time.

Want help deciding when to send? Check out these guides:

Quick Start Tutorial

1

Select Your Year

Choose the year you want to plan using the year selector in the calendar controls.

2

Choose B2B or B2C

Select whether you're planning for B2B or B2C audiences to get appropriate default send dates.

3

Customize Your Calendar (Optional)

Upload your logo, add a pro tip, and adjust any dates in the overrides panel. You can clear all overrides to start fresh if needed.

4

Apply & Render

Click the apply/render button to generate your calendar with all customizations.

5

Export & Share

Use the export buttons to save your calendar as PNG or PDF for team meetings or client presentations.

Email Marketing Resources

Best Practices

  • Send consistently—your list expects to hear from you regularly
  • Segment your audience for more relevant messages
  • Test subject lines, send times, and content formats
  • Monitor open rates and adjust based on performance

Common Mistakes to Avoid

  • Sending too frequently without providing value
  • Ignoring mobile optimization
  • Using purchased lists instead of growing organically
  • Not cleaning your list regularly

Campaign Ideas by Type

Weekly Newsletter

Keep your audience engaged with regular content, tips, and updates. Ideal frequency: once per week.

Best for: Building relationships, sharing expertise, staying top-of-mind

Promotional Campaign

Drive sales with limited-time offers, product launches, or seasonal promotions. Plan 3–5 emails per campaign.

Best for: Generating revenue, moving inventory, celebrating milestones

Nurture Sequence

Welcome new subscribers and guide them toward a purchase. Automated series of 5–7 emails over 2–3 weeks.

Best for: Converting new leads, educating prospects, building trust

Re-engagement Campaign

Win back inactive subscribers with special offers or updated content. Send 2–3 emails spaced over a month.

Best for: Cleaning your list, recovering lost customers, testing interest

Frequently Asked Questions

Ready to plan your next month? Use the calendar above and save your dates.